Under the “Swachhta Special Campaign 4.0” from 2nd October to 31st October 2024, Wadia Institute of Himalayan Geology (WIHG), Dehradun, conducted an event of “SWACHHATA SELFIE POINT” on 9th October 2024. In this program, a “SELFIE POINT” has been set up near the WIHG main gate to raise awareness of Swachhta. The target audience for these programs was the institute employees, research students, the general public. This program was open to all, the general public, and the institute’s employees actively participated in it. The female participation was encouraging. A selfie campaign encourages people to actively take part in cleanliness drives. When individuals click and share selfies while participating in clean-up activities, it fosters a sense of personal involvement, making them stakeholders in the larger cleanliness mission.
